Cyclists Provide Passersby with Visual Statement in Support of Ride to Conquer Cancer benefiting The Princess Margaret

100 identically-clad cyclists take over corner of Queen and Bay to send a message about conquering cancer

Media Contacts:
Ailish Steele
T: 416 577 9255
asteele@endcancer.ca

Jackson Wightman
T: 866 324 2939
jwightman@endcancer.ca

October 22, 2009
For Immediate Release


Torontonians were treated to a special display on the corner of Queen and Bay today at 1:05pm. Over 120 participants from the Ride to Conquer Cancer benefiting the Princess Margaret descended onto the iconic corner and made a visual statement to raise awareness about the event. For more info visit www.conquercancer.ca - Download is HiRes


Today on the corner of Queen and Bay participants in the Ride to Conquer Cancer benefiting the Princess Margaret made a powerful visual statement to raise awareness about the event and cancer. The two-day ride takes place in June 12-13, 2010 and goes from Toronto to Niagara. In only two years the event has raised $28.5 million for cancer research in at PMH. - Download is HiRes


Today at 1:05 pm over 120 cyclists descended onto the NW corner of Queen and Bay and raised their bikes overhead in unison. The group was making a visual statement meant to reflect the the "Strength in Numbers" motto of the Ride to Conquer Cancer benefiting the Princess Margaret. Similar photo ops took place in Montreal, Calgary and Vancouver. - Download is HiRes




Video highlights of today's visual statement